There are people who we look up to in our life. Some we looked up to as kids even though the adults knew that they were not real for instance Santa and Barbie. That did not matter all that was important is how they made us feel.
What child has not been frightened into behaving thanks to the ever-present youthful fear of Santa not providing come Christmas? Almost all western children were told by their parents that Santa would leave them nothing if they misbehaved. I speak from experience when I say that it was one of the most effective methods of stopping tantrums!